Word of mouth is a great source for referrals and natural marketing, but it’s not enough when competitors are using technology to market their own salon.
March Media Chicago, a renowned nail salon marketing company, offers many pointers when it comes to marketing your salon in a light that keeps it fresh.
When clients walk through the door to your nail salon, you want to make a great first impression. The salon should be somewhere where people can relax; so dim the lights a bit, play relaxing music, and make the place smell great. You don’t want to overwhelm any of the senses, but make it an inviting space. With this, your equipment leaves a first impression as well. If you’re using JA USA’s pedicure chairs for example, their sleek design and added features are going to draw customer retention. These chairs, opposed to outdated chairs make a huge difference in the customer experience.
You also want to make sure that every inch of your salon is clean at all times. You can find supplies specific to nail salons on websites like JA USA, but you also need to keep it tidy, meaning sweeping, dusting, and cleaning up after customer appointments. Cleanliness should be a priority because it plays an important role in the customer’s impression of your salon.
Once you have customers coming through the door, you need to keep them coming back. With the amount of people that use technology and carry a smart phone in today’s day and age, social media is the simplest and cheapest tool to use for marketing. Studies show that 3/5 customers actually read customer reviews and do their research on a business before using them. You want to have a good online presence where you can interact with your customers outside the salon. Use platforms like Yelp, Facebook, Twitter, and Instagram. You can post salon updates, discounts, and customers can leave feedback (hopefully positive) for other future customers to see. When used correctly, social media can take your salon to the next level.
Instagram is one of the most powerful social media tools because you can show off your work via pictures. You should use a hashtag unique to your business to get people clicking on your page when they find it on the explorer page. You should use the bio link to add a URL to your company website as well as your business phone number. Make sure customers are familiar with your hastag so they can tag you and hastag your unique handles when they post a picture of their nails. You can post promotions on instagram, provide incentives, and discuss the reward program as mentioned later on. You should also show off the inside of your salon via pictures. Any updates to the salon, new technicians, and addition in equipment should be celebrated on your instagram page.
People often respond to incentives, so use them! You can create a loyalty program, point system, or provide complimentary gifts to customers. Be that salon that offers you a cappuccino while you get your pedicure done. It wont cost you a lot in the long run, and it adds to the customer experience of relaxation and comfort. Your reward system should keep customers coming back and bring new clients through the door. You can offer things like $10 off a manicure after 5 visits, or a free manicure with a referral.
These are just tip of the iceberg tips on how to market your nail salon and make it stand out from the rest. None of them are costly, and all are effective.