Fashion is always evolving and the beauty industries are expanding at a mind-boggling pace. As soon as you wrap your head around a new skincare ingredient or type of cosmetic, a dozen more options become available.
Whether you work in a related industry or simply want to be up-to-speed on what’s hot right now, the tricks below will help you keep a finger on the pulse of the latest trends.
Sometimes the next big thing in cosmetics and skincare isn’t available yet, or it hasn’t yet been put to the test by consumers. That’s where beauty and personal care consumer research firms can help. They conduct a myriad of analysis on cosmetic products. Even though they sometimes cater to businesses within the cosmetic industry, consumer research firms uncover buying data that points to current trends in the general population.
In addition to cosmetics, these types of consumer research firms can also provide insight on the latest:
Some firms like the Benchmarking Company also perform product testing to verify marketing claims. The research they gather can be used to determine which trendy products offer the best quality and affordability.
Of course, there’s no better place to see the latest clothing trends than designer runway shows, but it’s also the center stage for up and coming jewelry designs. The accessories that are paired with each outfit are carefully selected to create a sense of style that the designer hopes will develop into a trend. The hottest 2017 jewelry trends from the fall and spring runways were so bold they sometimes overshadowed the clothing.
Another thing to watch out for on the runways is what type of hairstyles the models are sporting. Many of today’s trendiest styles got their start on the catwalk. Based on the New York Fall Fashion Week 2017, we can expect to decorative hair accessories, delicate micro braids and boy cuts to be popular hairstyles in the coming season.
Instagram has becoming a powerful marketing channel for brands that team up with celebrities. The Kardashian-Jenner sisters are well-known for gaining a massive following on Instagram where they post pictures of their latest looks before the paparazzi can snag a photo. Instagram celebs so influential in starting trends that businesses will pay upwards of $75,000 for a single post of the famous person with their product.
Clothing trends are easy to spot, but celebrity Instagram accounts also reveal hot makeup and hairstyles. Another increasingly common occurrence is celebrity Instagram influence on nail trends. Celebrities post close-ups after a fresh manicure showing off the trendiest colors, designs and nail shapes.
Stylish celebrities get a lot of attention on Instagram, but there are a number of vloggers and bloggers that are also serious trendsetters. They’re the fashionistas who do the legwork of researching new styles and trends for their readers. They’re also cultivating creative street styles that could ultimately end up in a designer collection the next season.
The real beauty behind following an influential vlogger or blogger is that you can set up a newsfeed or sign up for a newsletter to have the info sent directly to you. Join the weekly Beautips newsletter to see how easy it can be to keep up with the latest trends.
When a company comes out with a new product or a trend involving their product catches on, they’ll usually publish a press release to make the announcement. This is typically the case in the skincare industry where FDA approvals can take years. Likewise, design houses and clothing brands will also use press releases to put the word out about a new collection or events involving their latest looks.