Some consumers may still be hesitant about using coupons to get massive discounts. But the short answer to the question is yes; these coupons are legitimate. For years, billions of consumers have been redeeming the codes to buy different items.
Several factors point to this general reluctance of using coupons, even if the evidence points to the fact that millions of American consumers have benefited from this system. Consider this kohls coupon code, for instance, where you can get from 30% to as much as 80% price reduction on selected items at Kohl’s.
Why people are reluctant to use coupon codes:
You might think that the retailer will stand to lose from this system. But you are wrong. Discount coupons work because it is a system that benefits everybody.
Primarily, coupons work by entering the code at the checkout to redeem the discount on the item they purchase.
According to research, consumer packaged goods manufacturers issued more than 300 billion coupons in the United States in 2016. However, consumers only redeemed two billion of them. Juniper Research said that the value of coupons would reach $91 billion by 2022 compared to only $47-bln in 2017. It means that manufacturers and retailers know the importance of coupon redemption to boost loyalty, patronage, and sales.
There are several ways of how manufacturers and retailers can benefit from offering coupon discounts. Among these reasons are:
As you can see, there is excellent value for retailers to consider offering discount coupons on their physical stores or eCommerce sites. The system is working efficiently for a long time because it is mutually beneficial for both the consumers and the retailers.
So, you do not have to worry about clipping those coupons or redeeming mobile codes to get discounts on the item you have been eyeing.