5 Vegan-Friendly and Cruelty-Free Make-Up Brands

Makeup and hairstyle for a beautiful model, beauty saloon

Vegan products have invaded the modern beauty industry. It is projected that by 2025, vegan makeup will be more than $20B. Vegan and cruelty-free makeup brands perform well, if not better, than the traditional chemically laced makeup brands that have been dominating the beauty market for ages. 

This list includes some of the best vegan-friendly and cruelty-free make-up brands. 

Kat Von D Beauty

Kat Von D Beauty claims that they never have and never will test their products on animals. Being cruelty- free from the get-go is something that its owner and founder, Ms. Katherine Von Drachenberg, has been proud of. This brand has announced its plans to reformulating its whole makeup line, but as this will take years, it has started with a few products. Look for the #VeganAlert mark on the item to make sure it is vegan! 

The Face Shop

The Face Shop prides itself as Korea’s pioneer beauty brand dedicated to loving nature. It even uses the famous tagline “Natural Story.” With this tagline and dedication to the environment, it is no wonder that this brand is cruelty-free and made from natural ingredients. From foundations to lipsticks, The Face Shop is one of the best Korean brands in the market.

Elf Cosmetics

This brand has been a favourite by many. From make-up bloggers to students, Elf Cosmetics is affordable yet performs very well. Another plus point is that the entire line is vegan- friendly! 

Milk Makeup

Since 2018, Milk Makeup made its makeup line entirely vegan. From face products to lipsticks, these babies are paraben and cruelty-free. As their website goes, It’s clean, cool beauty.  

Lime Crime

Don’t be fooled by the boldness of this brand. While it is known for loud lipstick colors and rainbow shadow palettes, this brand loves the rainbows and the animals as they are cruelty-free and 100% vegan.

Vivianne Sterling

Editorial Manager at Beautips. I love street style and I'm always in search of bits of inspiration around me. I also believe in home-made solutions for fitness, beauty tricks and healthy cooking.

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